Ads Optimization Suggestions for Advertisers

Analyze where money goes

  • Set dynamic conversion tracking

Ads optimization

  • do ROI based optimization
    • optimize your ads based on their ROI metrics
  • make separate campaigns for high ROI ad groups
  • make separate campaigns for different languages, geographic targeting
  • create negative keywords in a shared folder, and add it to relevant campaigns 
    • extend your negative keyword lists at least once a week
  • use flexible bidding for devices, days/hours, geographic regions, demographic target etc.
  • set automatic budget increase for the best days of the week with higher search volume, and budget decrease for the worst days


  • combined remarketing list
  • similar user targeting


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