Adaptive Shopping Campaigns
- optimize the structure of your shopping campaigns in order to improve their performance.
- help bidding higher on high-performance products
- save money by bidding lower on poor performers
Remarketing
Engage those people who’ve left your site or clicked your ads without buying anything by
- showing them relevant ads on search or display
Here are two ways to remarket
- Reach high-value customers with remarketing lists for search ads.
- modify your keyword bids, target search ads, or prevent ads from displaying based on inclusion in your AdWords remarketing list.
- you can track the performance of each remarking list in any associated campaign.
- Re-engage shopper with display remarking from search ads
- remarket to users instantly with display ads on the Google Display Network or across exchanges via DoubleClick Bid Manager.
Reference
[1] http://doubleclickadvertisers.blogspot.com/2015/10/doubleclick-search-guide-to-holidays.html
[1] http://doubleclickadvertisers.blogspot.com/2015/10/doubleclick-search-guide-to-holidays.html