Ads Optimization

Adaptive Shopping Campaigns

  • optimize the structure of your shopping campaigns in order to improve their performance.
  • help bidding higher on high-performance products
  • save money by bidding lower on poor performers

Remarketing

Engage those people who’ve left your site or clicked your ads without buying anything by
  • showing them relevant ads on search or display
Here are two ways to remarket
  • Reach high-value customers with remarketing lists for search ads. 
    • modify your keyword bids, target search ads, or prevent ads from displaying based on inclusion in your AdWords remarketing list.
    • you can track the performance of each remarking list in any associated campaign.
  • Re-engage shopper with display remarking from search ads
    • remarket to users instantly with display ads on the Google Display Network or across exchanges via DoubleClick Bid Manager.
Reference
[1] http://doubleclickadvertisers.blogspot.com/2015/10/doubleclick-search-guide-to-holidays.html

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